Internet sales as a percentage of total retail sales (ratio) (%)

Name: Internet sales as a percentage of total retail sales (ratio) (%)
Creator: Retail Sales team
Published: 2025-03-28T00:00:00.000Z
License: http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

Source dataset: Retail Sales Index time series (DRSI)

Contact:
Retail Sales team

Release date:
28 March 2025
View previous versions

Next release:
25 April 2025

Series ID: J4MC What's this?
Units: %

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Frequency Month Quarter Year

Time period All Last 10 years Last 5 years Custom

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Download this time seriesInternet sales as a percentage of total retail sales (ratio) (%)

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Table

Period	Value
2007	3.4
2008	4.9
2009	6.2
2010	7.3
2011	8.3
2012	9.3
2013	10.4
2014	11.3
2015	12.5
2016	14.7
2017	16.3
2018	18.0
2019	19.2
2020	28.1
2021	30.7
2022	26.6
2023	26.7
2024	27.2
2007 Q1	2.8
2007 Q2	3.0
2007 Q3	3.4
2007 Q4	4.2
2008 Q1	4.4
2008 Q2	4.5
2008 Q3	4.9
2008 Q4	5.8
2009 Q1	5.9
2009 Q2	5.7
2009 Q3	6.0
2009 Q4	7.2
2010 Q1	6.8
2010 Q2	6.5
2010 Q3	7.1
2010 Q4	8.5
2011 Q1	8.1
2011 Q2	7.5
2011 Q3	8.0
2011 Q4	9.4
2012 Q1	9.1
2012 Q2	8.8
2012 Q3	8.8
2012 Q4	10.4
2013 Q1	10.2
2013 Q2	9.8
2013 Q3	9.8
2013 Q4	11.6
2014 Q1	10.9
2014 Q2	10.7
2014 Q3	10.7
2014 Q4	12.7
2015 Q1	12.0
2015 Q2	11.9
2015 Q3	11.8
2015 Q4	14.1
2016 Q1	13.4
2016 Q2	13.7
2016 Q3	14.0
2016 Q4	17.2
2017 Q1	15.7
2017 Q2	15.5
2017 Q3	15.7
2017 Q4	18.1
2018 Q1	17.3
2018 Q2	17.4
2018 Q3	17.0
2018 Q4	19.9
2019 Q1	18.9
2019 Q2	18.4
2019 Q3	18.3
2019 Q4	20.8
2020 Q1	20.6
2020 Q2	31.5
2020 Q3	27.3
2020 Q4	32.4
2021 Q1	36.0
2021 Q2	28.8
2021 Q3	28.0
2021 Q4	30.8
2022 Q1	27.9
2022 Q2	25.8
2022 Q3	24.9
2022 Q4	27.6
2023 Q1	26.4
2023 Q2	25.6
2023 Q3	25.9
2023 Q4	28.7
2024 Q1	26.3
2024 Q2	26.4
2024 Q3	26.5
2024 Q4	29.1
2006 NOV	2.8
2006 DEC	2.5
2007 JAN	2.7
2007 FEB	2.8
2007 MAR	2.9
2007 APR	2.9
2007 MAY	3.1
2007 JUN	3.1
2007 JUL	3.3
2007 AUG	3.3
2007 SEP	3.6
2007 OCT	3.8
2007 NOV	4.4
2007 DEC	4.2
2008 JAN	4.4
2008 FEB	4.4
2008 MAR	4.5
2008 APR	4.6
2008 MAY	4.4
2008 JUN	4.7
2008 JUL	4.6
2008 AUG	4.8
2008 SEP	5.2
2008 OCT	5.3
2008 NOV	6.0
2008 DEC	5.8
2009 JAN	6.0
2009 FEB	5.9
2009 MAR	5.8
2009 APR	5.7
2009 MAY	5.7
2009 JUN	5.6
2009 JUL	5.9
2009 AUG	5.9
2009 SEP	6.1
2009 OCT	6.8
2009 NOV	7.9
2009 DEC	6.9
2010 JAN	7.1
2010 FEB	6.8
2010 MAR	6.5
2010 APR	6.6
2010 MAY	6.6
2010 JUN	6.4
2010 JUL	6.7
2010 AUG	7.1
2010 SEP	7.3
2010 OCT	7.9
2010 NOV	9.0
2010 DEC	8.5
2011 JAN	8.7
2011 FEB	7.9
2011 MAR	7.8
2011 APR	7.2
2011 MAY	7.5
2011 JUN	7.7
2011 JUL	7.7
2011 AUG	7.8
2011 SEP	8.3
2011 OCT	8.6
2011 NOV	10.3
2011 DEC	9.4
2012 JAN	9.4
2012 FEB	9.1
2012 MAR	8.8
2012 APR	8.9
2012 MAY	9.1
2012 JUN	8.5
2012 JUL	9.0
2012 AUG	8.3
2012 SEP	8.9
2012 OCT	9.4
2012 NOV	10.7
2012 DEC	10.9
2013 JAN	10.5
2013 FEB	10.0
2013 MAR	10.3
2013 APR	10.1
2013 MAY	9.8
2013 JUN	9.7
2013 JUL	9.5
2013 AUG	9.7
2013 SEP	10.1
2013 OCT	10.7
2013 NOV	12.1
2013 DEC	11.8
2014 JAN	11.1
2014 FEB	10.7
2014 MAR	10.8
2014 APR	10.6
2014 MAY	10.9
2014 JUN	10.7
2014 JUL	10.6
2014 AUG	10.7
2014 SEP	10.9
2014 OCT	11.5
2014 NOV	13.7
2014 DEC	12.8
2015 JAN	12.8
2015 FEB	11.7
2015 MAR	11.7
2015 APR	12.2
2015 MAY	11.7
2015 JUN	11.9
2015 JUL	11.8
2015 AUG	11.5
2015 SEP	12.1
2015 OCT	12.7
2015 NOV	15.5
2015 DEC	14.1
2016 JAN	14.2
2016 FEB	12.9
2016 MAR	13.0
2016 APR	13.5
2016 MAY	13.6
2016 JUN	13.9
2016 JUL	13.4
2016 AUG	13.7
2016 SEP	14.8
2016 OCT	15.5
2016 NOV	18.8
2016 DEC	17.1
2017 JAN	16.2
2017 FEB	15.2
2017 MAR	15.6
2017 APR	15.2
2017 MAY	15.4
2017 JUN	15.8
2017 JUL	15.5
2017 AUG	15.4
2017 SEP	16.0
2017 OCT	16.5
2017 NOV	19.9
2017 DEC	17.9
2018 JAN	17.7
2018 FEB	16.8
2018 MAR	17.3
2018 APR	17.2
2018 MAY	17.5
2018 JUN	17.5
2018 JUL	17.1
2018 AUG	16.7
2018 SEP	17.2
2018 OCT	18.1
2018 NOV	21.6
2018 DEC	19.7
2019 JAN	19.3
2019 FEB	18.3
2019 MAR	18.9
2019 APR	18.4
2019 MAY	18.8
2019 JUN	18.3
2019 JUL	18.7
2019 AUG	18.1
2019 SEP	18.1
2019 OCT	19.1
2019 NOV	21.6
2019 DEC	21.4
2020 JAN	20.2
2020 FEB	19.1
2020 MAR	22.1
2020 APR	30.3
2020 MAY	32.8
2020 JUN	31.3
2020 JUL	28.3
2020 AUG	27.0
2020 SEP	26.7
2020 OCT	29.0
2020 NOV	37.2
2020 DEC	31.3
2021 JAN	37.8
2021 FEB	36.5
2021 MAR	34.4
2021 APR	30.1
2021 MAY	28.5
2021 JUN	27.9
2021 JUL	28.0
2021 AUG	27.7
2021 SEP	28.3
2021 OCT	28.9
2021 NOV	32.8
2021 DEC	30.5
2022 JAN	30.1
2022 FEB	27.9
2022 MAR	26.3
2022 APR	26.5
2022 MAY	25.7
2022 JUN	25.2
2022 JUL	24.9
2022 AUG	24.4
2022 SEP	25.2
2022 OCT	25.9
2022 NOV	29.9
2022 DEC	27.1
2023 JAN	27.3
2023 FEB	25.8
2023 MAR	26.1
2023 APR	25.8
2023 MAY	25.7
2023 JUN	25.4
2023 JUL	26.3
2023 AUG	25.3
2023 SEP	25.9
2023 OCT	26.7
2023 NOV	31.3
2023 DEC	28.1
2024 JAN	27.3
2024 FEB	25.9
2024 MAR	25.8
2024 APR	26.3
2024 MAY	26.7
2024 JUN	26.2
2024 JUL	26.9
2024 AUG	25.6
2024 SEP	27.0
2024 OCT	27.7
2024 NOV	30.3
2024 DEC	29.1
2025 JAN	26.8
2025 FEB	26.0

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Publications that use this data

Retail sales, Great Britain: February 2025

Contact details for this data

Retail Sales team
retail.sales.enquiries@ons.gov.uk
Telephone : +44 1633 455602

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